By: Fitness Educators
It seems like every year you see a “new training method” or “innovative training tool” guaranteeing better results than ever before. They are pushed into the marketplace with university studies or transformation stories supporting their claims. When you are first hit in the face with the marketing campaign it can be hard not to buy into what’s being sold. However, it can be relatively easy to “prove” an idea so long as you have control over the parameters of an experiment, the participants, and select the output information to be shared with public (selective sharing).
In other words, the parameters selected can be easily manipulated by something as simple as adding a diet where the participants just ate as they pleased before starting the experiment. Choosing the participants can also make a huge difference. Selecting an “off-season” body-builder or bikini competitor can yield incredible results as you observe them over a 12-week period. It will look like the tool or method caused the result when in actuality the participant just “does what they normally do” on any given prep period in preparation for a physique contest. Finally, selective sharing of the results allows the marketing to skew the results to look even better than they would if the results were shared in totality.
This is not to say that all new products or methods are bad or are fibbing when they put out their marketing materials. In fact, there are many newer approaches or tools that can enhance what the trainer does to help their clients. But, on the same token there are many that fall short of advertised claims. Perhaps you’ve seen oscillating dumbbells that haven’t lived up to their hype? A method of training that you KNOW is only good for a morbidly obese person simply because it will get them on their feet and moving. Face it; you don’t want to be the trainer who a year from now is looked back upon as the guy who was putting clients on the “vibrating belt machine.” At the time these were all the fad, but in the end what was the ultimate determination of their function? This is the question you have to ask yourself before you start a client on any new training method or device.
Your job as a trainer is to be able to decipher between the good, the bad and the ugly. The good are those that work. The bad are those that don’t. The bad also are potentially harmful to your clients, not only physically but also emotionally or mentally. You see, when a client fails, it takes a toll on their psyche and it’s up to you to protect that to keep them motivated and healthy both physically and mentally. The ugly are those that may not be pretty in action and may not be in the spotlight at the moment, but at the end of the day, no matter how bad you look doing them or how little they are talked about, yield incredible results.