By: Ian Lauer CSCS, IFBB PRO
There are many factors that go into deciding how long a training session should last. Factors such as goals, age, fitness level and schedule should all be accounted for when determining session length. In a perfect world, all of these considerations should be understood and the resulting session length set as a result of them.
In the real world though there is yet another factor that often rears its ugly head and it must be dealt with. That factor is cost. If you haven’t yet, you should set a value to your time. For simplicity sake let’s say your time is worth $80 per hour. With your value set at $80 an hour then the first thought is that your sessions simply cost $80, but there’s more to the story. The fact is that $80 per session may be out of some of your potential client’s budgets; but, they may still believe in you and want to work with you. For this reason you should consider the possibility of offering different session lengths to clients depending not only upon their goals, but also upon their budgets. And the good news is that you and I both know you can generate some killer sessions in only 30 minutes if need be!
So, how can you make this work for you? If you value your time at $80 per hour then in practice you can perform 45 minute sessions for $60 or 30 minute sessions for only $40. This brings the cost down for the client and allows you to still book $80 an hour worth of clients. For example, if you decided to go with 45 minute sessions as your standard then you can train four people in three hours. The take home pay is $240 for those three hours. You have reached your $80 per hour value AND given the client a great session at a more affordable price.
When training clients with shorter sessions it’s important to make sure they understand they may have to warm-up or stretch on their own or possibly do some post-lift cardio to get the best results. How you go about training your clients is your business, so I’ll leave that to you. It is my hope though that this has opened your eyes to some ideas allowing you to fill your client log and maintain your one-on-one training value in what may be a challenging economic climate.