Time and time again, folks go about studying and testing to become a certified trainer and expect that when the certificate arrives they will suddenly have a full load of clients. Why would someone with no professional experience have such thoughts? In actuality, these illusions of grandeur are not entirely their fault. They are fed lines before they take the career leap and optimistically buy into them. When these “trainers to be” are helping out friends FOR FREE before making a career of sharing their fitness knowledge, they hear statements such as, “I would love for you to be my trainer” or “I will work with you and have tons of friends that will too!” These statements are flattering and can give the “trainer to be” the needed push to take the leap and go after a career they might have not went for otherwise. However, the harsh reality is that the MAJORITY of the people that have been helped for free or have expressed interest in working with the trainer simply fall off of the face of the earth when they first see a dollar sign attached to sessions. That’s to say nothing about the “tons of friends” that were anticipated “sign-ups” that are nowhere in sight.
You probably think I’m exaggerating and painting an excessively bleak picture of personal training. You may even mistakenly get the feeling that I’m saying training is not a good career choice. Nothing could be further from the truth! I love personal training and the career options it provides. There are so many exciting possibilities IF a trainer can just push past the initial phase of building up a clientele. It’s because I feel so strongly about how far a person can go in the industry that I find it necessary to share with you upfront what you will actually face while taking your first steps into the real world!
If you’ve read this far and find that your inner monologue is telling you that “you can do it” and that “you can tough it out” then you have the right attitude. The fact of the matter is, if your heart is truly in it, YOU CAN DO IT and I’m excited for you to make it happen. Your success in this industry is a matter of you choosing success over excuses.
So as you continue your efforts towards building a fruitful training business, remember that it’s your positive attitude and unshakable belief in your product that will pull you through and generate a pool of satisfied customers. If you wholeheartedly believe in the services you’re offering to clients and simply share your enthusiasm with them, you’ll be amazed at how much easier it is to build your client rosters and develop meaningful, lifelong friendships with those who you help.