For some reason everyone thinks that it is OK for anyone to go running in an effort to improve their health. This is simply not an appropriate recommendation. Running is not the BEST form of exercise.
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It seems that many people think that the best weight to lose weight is by simply adding some cardio or taking a jog. As a personal trainer you should know that there is more to the fitness equation. Be sure you are armed with the necessary knowledge to educate your client on a total health program to accompany weight loss.